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SkyKing

"Future" re-branded (again!)

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First it was "Future." Then it was "Pledge with Future Shine." Then it was "Pledge Floor Care Multi-Surface Finish." Now it's "Pledge revive it":

 

Future_zpsk0z0xwib.jpg

 

(Thanks to Paul Boyer for originally pointing this out on Hyperscale.)

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If they wanted to "revive it" why didn't they just call it Future Floor Wax.

 

Or "Backtothe Future." But it never was a wax; it is a polish designed to restore gloss to no-wax floors after they had been cleaned with ammonia-based cleaners.

Edited by SkyKing

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