I first became aware of Squadron through their ads in the late 1970's in the old Challenge Publications rag "Scale Modeler", and I first ordered from them in 1983. From 1983 through the mid-1990's, they were my go-to. Then I started working in a hobby shop (Warrick Custom Hobbies in Plantation, FL) where I could get whatever I wanted by tacking it on to a stock order, and had no use for mail order (or, as became more frequent, online purchasing). I moved in 2001, and the next time I used Squadron was in 2005--what a marked difference. Shipping prices were through the roof (not 100% Squadron's fault, to be sure, but...), and their "Specials" were less frequent and could be hit or miss. After Jerry sold the business, I noted a lot less models on special and a lot more tchotchkes in stock and at a deep discount.
To be honest, I believe the decline started with the rise of the internet. Groups like Stevens International (through their MegaHobby arm) and what we now know as Sprue Brothers embraced the technology, while Squadron resisted. When they did finally acknowledge that that was the future, their first attempt at a website was dismal, at best. Then Jerry sold the business, and that guy got in over his head. Then came Gwinne Gorr from Franklin Mint, but by that time the writing was on the wall.
I recall reading somewhere a few months ago (about the same time Jef V. left and started his venture) that Gwynne, too, was out. I guess that coincides with a change in ownership...
The funny thing is that MMD never missed a beat--probably because many shops were, up until recently, ordering via phone and fax. The HobbyTown I worked for only started using electronic ordering after MMD synchronized their system to the HobbyTown SMART software. Before late 2015 all our orders to MMD were done via phone, simply because it was easier than using their online ordering system. An added bonus was that you received confirmation of stock as you placed the order...
If they're simply reorganizing, I will be eager to see what changes they've made. If they're down for the count, it was a long, fun ride...
R